Thank you for contacting Playmates Toys Inc. regarding the Struts horse and fashion play products. We appreciate your feedback regarding the Struts Product.
When we originally envisioned the product line we wanted to create a fashion doll that combined the two things that girls love to play with the most – fashion and horse play. We tested the concepts and learned from moms that they felt that it was indeed an innocent way for girls to play with fashion by dressing up a horse and not a doll. We wanted to give girls a different option from aspiration fashion doll play to fantasy dress up horse play. In addition, we overlaid the modeling concept giving it a silly – outrageous twist to the brand.
Thank you for contacting us with your concerns on the brand, we value all opinions and will consider your comments for future projects.
Playmates Toys Inc.
For a form letter that doesn't show she even read my initial e-mail, Billingsley's response was polite enough, so I won't share her e-mail address or corporate telephone number, even though both were included in her response. I have still have that much common decency left in my soul.
Still, I repeat my call for parents and other people related to children to contact Playmates Toys yourself and urge them not to bring these things to the shelves. (You also can e-mail them, if you prefer.) If more of us speak up, and not just at the cash register, we can get toy manufacturers to give us fewer bimbo toys and more toys that actually are worth having, toys like these.