What do you do when the SuperBowl holds no appeal?

Ever heard of bread and circuses?

Watching the SuperBowl holds about as much interest for me as being lobotomized. I've noticed a marked similarity in the results, anyway, with the attention a number of my friends give to the game. I just don't get it. Bloody Americans take three hours to play a game that actually runs for only 60 minutes. Give me rugby any day.

I should add that my wife and I plan to hold an anti-Superbowl party this January for the benefit of people who haven't fallen prey to the game fever.