Thursday, October 18, 2001

funny commercials

The commercials I always find somewhat annoying are those that feature two people talking about a deeply personal problem -- incontinence, a weak bladder or impotence -- and one of them pulls out the product and starts talking about it. Worse, they're usually in a highly visible setting: a restaurant, a party, or something similar.

A few ad reps have handled it with class by poking fun at the ad convention; i.e., the wife begins talking about how her husband handled his incontinence with Wonder Brand Medicine, and he responds how you would expect in such a situation, "Geez, do you always have to embarass me with these stories?" or other people nearby start looking very uncomfortable and leave suddenly.

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