About eight years ago, I was talking to my eighth-grade English students at Cradle of Life Christian School about advertising as an example of using language as a means of persuading people to adopt a course of action. Being the hip, young teacher that I was, I trotted out the example of how Pepsi had taken advantage of the chaos created by the New Coke.
Blank stares.
"You know, the new Coke."
No response.
"Oh, come on -- it wasn't that long ago. I was a sophomore in high school, which meant ..." (quick arithmetic as I realize my students all were in training pants or diapers at the time of the New Coke.) "Okay, have any of you ever wondered why it's called Coca-Cola
Classic?"
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