Thursday, November 08, 2001

Elmo is out of control

It's his agent and the soulless forces of marketing that have made Elmo so popular. Big Bird used to be the star of the show, but at some point Elmo took that spot.

It could be partly because the other actors have been doing the Muppet voices for so long they'd prefer to use more of their time elsewhere. Frank Oz, for example, had nearly as much to do with creating the Muppets as Jim Henson did, but he's been doing more directing lately.

On top of that, Elmo shows up on everything. All the specialty "Sesame Street" videotapes I've seen have had Elmo as the main character: ABCs, counting (what, is the Count not good for that anymore?), cooking, tapes of popular children's songs, and guides to the development of warfare in the 20th century.

Evangeline has a series of Sesame Street board books, and Elmo is the main character of the entire series. Even the book is based on the restaurant sketches that always featured Grover.

She's been given two Sesame Street toys -- a "radio" and a toy steering wheel assembly -- and Elmo is prominently featured on both of those. My nephew has a toy guitar with Elmo on it. Press the button and it sings, "Jam with Elmo!"

All that bombardment makes Elmo more immediately recognizable to little children, with the result that even if he isn't their favorite character, he soon will be.

Dear Sesame Workshop people, please: Rein the little fucker in.

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